How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed


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Return to Book Page. How many people do you know have a knack for connecting with others? Very few of us are born with it. The rest of us have to learn it. How to Sell Yourself explains in clear, simple, easy-to-understand terms the skills you need to get your message across in any speaking situation. The secret of winning communication is likability. Some people call it warmth. Some call it ch How many people do you know have a knack for connecting with others?

Some call it charm. Some call it charisma. But whatever name you give it, it can be learned. This book is about how to use your mind, your face, your body, and your voice to win, because, in the end, likability wins. Arch Lustberg, acclaimed public speaker, teacher, and coach, has filled this book with practical skills.

He demonstrates how you can sell yourself, your ideas, and your organization. The elected officials he coaches learn that you can't sell your issues unless the voters like you.

Instead of looking for value, start being valuable

The Merrill Lynch financial consultants he trains learn that no one buys your product unless they like you. The National District Attorneys Association members he addresses learn that attorneys have a better chance of winning in court if they and their witnesses are liked by the jury. How to Sell Yourself is the last "how-to" you'll need to win over a boss, jury, voter, legislator, friend, colleague, family member, or any group to which you're talking.

Get A Copy. Paperback , pages. Published March 15th by Career Press first published March 6th More Details Original Title. Other Editions 1. Friend Reviews. To see what your friends thought of this book, please sign up. Lists with This Book. This book is not yet featured on Listopia.

Community Reviews. Showing Rating details. More filters. Sort order. Jan 17, Dylan rated it it was amazing Shelves: favorites. The book gives fantastic advice that I have since seen practiced by great public speakers. While some of it is redundant, it probably helps reinforce the message. Oct 03, Amanda rated it liked it Shelves: business , life-management. Reading this again, seems like mostly common sense. And I don't really feel like the author is that likable how ironic.

Some good reminders but nothing earthshattering. Nov 12, Jackie Throngard rated it liked it Shelves: work-related-topics. The advise on body posture and gesturing was good. The likability and luck chapters were good. One major killer is the phrase "making love to your audience" which just made me cringe. Jul 02, David rated it really liked it. Concise, practical tips on how presenting yourself well and becoming a better communicator - no matter how good you already think you are.

Mar 11, J Crossley rated it liked it. How you present yourself in life can lead to your success or your failure. Knowing what to strengthen in yourself and what habits to let go of will help you to get along with people. John rated it really liked it Nov 19, Joel Gallo rated it really liked it Apr 05, We also re-organize books for clarity, putting the most important principles first, so you can learn faster.

How to Create Luck - It's an Easy Skill to Learn

Other summaries give you just a highlight of some of the ideas in a book. We find these too vague to be satisfying. At Shortform, we want to cover every point worth knowing in the book. Learn nuances, key examples, and critical details on how to apply the ideas. You want different levels of detail at different times. That's why every book is summarized in three lengths:. Creative thinking is about finding innovative solutions to problems, employing new and improved ways to do something.

Too often people associate creative thinking with something major, such as writing a novel or inventing some new world-changing device. But give yourself more credit. Anytime you figure out a way to make something better, you are creatively thinking. Stopping an argument before it starts, finding a new way to save money, or streamlining a business task are all examples of creative thinking.

Your brain shuts down thoughts of a possible solution.

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Describe it. Then write down a list of reasons it could be possible even improbable wishes are fine. Reflect: does it now seem more possible? Have you ever noticed that some people seem to walk around commanding respect from others? Doors are opened, salespeople hover, and coworkers listen to every word. They can walk around virtually ignored or simply tolerated.

The author proposes a simple answer: thinking.


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This basic feeling of inferiority and lack of confidence will shine through no matter how you to hide it, and others will react to you without a high level of respect. To gain the respect of others, we must first show a high level of self-respect and self-confidence. There are four specific ways we can increase our self-respect so that others can see us as a self-confident and important individual. The author proposes that your mind is also a product of what it is fed, and what feeds your mind is your environment.

The people you surround yourself with, the clothes you wear, the neighborhood you live in, and the food you eat all shape you into the person you are. Most importantly, the size of your thinking, your attitude, and your goals all are the products of your environment, particularly the people around you. If you are surrounded by petty, negative people, you will likely pick up the habits of negative, petty thinking. If you are surrounded by positive, ambitious people, you will begin to reflect those traits, as well.


  1. Akutagawa Ryunosuke Short Story Selection vol.12 [Tora No Hanashi +1] (in Japanese).
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  8. Your environment changes how you think. Improve your environment to improve how you think.

    Strategic Change Communications & Management

    There are three aspects of your environment to change: your internal environment, your social environment, and your physical environment. Think of a person in your life who is often negative. What kinds of things this person say or do? Think about something low-quality and cheap that you own, and something high-quality that you own.

    How does each make you feel when you use it?

    Download How To Sell Yourself: Using Leadership, Likability, And Luck To Succeed

    Our facial expressions, body language, and tone of voice betray our thoughts and attitudes. A co-worker sitting slumped at his desk sighing radiates boredom and unhappiness. The second a customer service agent picks up the phone, his tone of voice can convey sincere interest in helping you, or pure disinterest and annoyance. Our attitudes speak for us, broadcasting disinterest and boredom, or energy and success.

    Successful people hone three specific attitudes to help them lead people effectively:. Being activated means being enthusiastic. You have to be enthusiastic if you want anyone else to get excited about your cause. Students will tune out a monotone, unengaged teacher, but an enthusiastic, activated teacher will capture their interest.

    How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed
    How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed
    How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed
    How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed
    How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed
    How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed
    How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed
    How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed
    How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed

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